00:00 Introduction to AI in Marketing
01:04 Setting Up ChatGPT Plus
01:29 Meet Carlos: The Marketing Manager
01:38 Carlos's Market Research with ChatGPT
02:57 Creating Marketing Campaigns with ChatGPT
03:44 Automating Campaign Management
04:13 Generating Creative Briefs
04:46 Meet Sofía: The Content Creator
05:08 Sofía's Content Creation with AI
05:49 SEO and Localization
07:37 Analyzing Content Performance
08:41 Ethical Considerations and Best Practices
10:16 Conclusion and Final Thoughts
Join Mathyas Lopez, founder of Señor Lopez and AI consultant, as he explores how AI, particularly ChatGPT Plus, can revolutionize the daily tasks of marketing professionals. Discover how marketing manager Carlos and content creator Sofia use AI to enhance market research, create engaging campaigns, optimize content for SEO, and analyze performance data. Learn the importance of data privacy and ethical use of AI, ensuring well-rounded, accurate, and relevant insights. Elevate your marketing strategy with AI-powered efficiency and creativity.
Explore more about Mathyas Lopez' profile here: https://www.linkedin.com/in/mathyas-lopez-redetzki/
Visit https://openai.com/policies/ if you are interested in reading more about ChatGPT policies.
If you're a marketing professional looking to simplify your workflow and boost efficiency with AI, this video is for you. Hi,
I'm Mathyas Lopez, founder of Señor Lopez, a food startup bringing Mexican vegan flavors to Germany, and I'm also an AI consultant for companies. With AI, we can compete with larger teams by streamlining complex tasks while maintaining agility and creativity. In today's episode, we will use the paid version of ChatGPT to dive into the day to day tasks of two key roles in the marketing world.
A marketing manager and a content creator at a growing food and beverage company in Germany, specializing in vegan Mexican products.
Signing up for ChatGPT Plus is straightforward. Start by visiting the official OpenAI website and click on sign up. Follow the onscreen instructions to create your account. Once registered, you can easily upgrade to ChatGPT Plus by selecting the upgrade option in your account settings.
Meet Carlos Ramirez, our marketing manager. Carlos is responsible for steering the company's marketing efforts from strategy development to campaign execution. Let's start with market research. Carlos uses ChatGPT to gather real time data on market trends, consumer behavior, and competitor strategies within Germany.
Now, let's see how Carlos makes use of a technique called prompt chaining in order to prompt chat GPT.
You are an expert in marketing. Your goal is to create a marketing strategy to increase the number of sales for a Mexican vegan food and beverages company in Germany. Task 1. Analyze the current trends for vegan products in the German market.
Here we can see that ChatGPT looks for current trends in vegan food products and tell us that 41 percent of Germans identify as flexitarians and have a preference for minimally processed products that align with sustainability.
Task 2. Provide insights on consumer behavior in this category related to chili spices.
In this task, we get to know that consumers interest in chili spices is growing, and that spices not only enhance the taste of plant based meals, but also have perceived health benefits, such as boosting metabolism and improving digestion.
Task 3. Provide a marketing campaign idea to promote our chili spices for the vegan market.
ChatGPT gives us the campaign idea. Spice up your plant based life. It gives us a theme, define target audience and key campaign elements, such as a social media challenge, partnerships with influencers, cooking events and recipe booklet. It even gives us the platforms we should use for our campaign.
When we prompt ChatGPT with chain tasks, it can give us a more concrete answer with organized insights.
With these insights, Carlos formulates marketing strategies. ChatGPT helps them refine the strategies, ensuring they are data driven and tailored to the target audience in Germany.
Campaign management becomes more efficient. Carlos can automate scheduling and reporting, allowing him to focus on high level strategy while ensuring all campaigns are executed flawlessly.
Create a social media calendar for the month long campaign promoting our chili spices in Germany.
When we obtain our month's social media calendar, we can see it divided in weeks and days.
Each day includes a post, platform, content to be included, and even the call to action.
Finally, Carlos wants to create some briefs. As collaboration is key in Carlos role, ChatGPT assists him in creating comprehensive briefs for his team and external partners, ensuring everyone is aligned with the campaign goals.
Generate a creative brief for our designer to create the key visual for the campaign.
Here, ChatGPT gives us the key message along with the main visual theme and tell us what we should use in the typography, colors, imagery, mood, and tone. It provides us information about the deliverables and campaigns we can see as inspiration.
Now let's meet Sofía Martínez, the
content creator at Señor López. Sofía is the creative force behind the brand's design. Digital presence, developing content that resonates with their audience across various platforms in Germany. Let's see how AI supports her in crafting compelling content.
You are an experienced designer specializing in creating advertising campaigns in the food and beverages category, create a key visual for the campaign, spice up your plant based life.
The campaign aims to position your chili spices as the ultimate flavor enhancer for vegan meals, encouraging both experienced and novice cooks to experiment with bold, spicy flavors in their plant based dishes. The key visual should be a photorealistic image that is colorful and features only vegan dishes.
Here we obtain an AI generated image that could help us as a key visual.
Sophia also wants to create a blog post to launch the campaign and SEO is critical for visibility. So she uses ChatGPT to conduct keyword research and optimize her content, ensuring it ranks well in German search engines and reaches the intended audience.
You are a SEO expert tasked with creating blog posts to launch the campaign.
Research the top SEO keywords for a blog post about Mexican vegan chili spices in Germany.
What we obtain is a list of relevant SEO terms in German that we can incorporate in our blog post to target our German market.
Now, let's have an example of content creation for the German market, including our keywords.
Write a blog post in German with a maximum 500 words to launch the campaign Turn up the heat, vegan cooking with a kick for the German market. Focus on including high volume but also long tail keywords.
ChatGPT then writes the post in German, including some long tail keywords.
As the company expands to France,
Sophia localizes content for the French market. ChatGPT aids in translating and adapting the content, making it culturally relevant for French audiences while maintaining brand consistency.
Translate this blog post into French and adapt it for the French market. ChatGPT translates and adjusts the text accordingly.
Here we can see that the blog post is not only translated but also adapted to the French market.
After launching the campaign, Sophia analyzes the content's performance on social media. She covers on Excel key metrics such as likes, comments, shares, and engagement rates from platforms like Instagram and Google Analytics. And upload this into ChatGPT for analysis and suggestions.
I've uploaded an Excel file with the engagement metrics for our recent Instagram post on Señor Lopez chili spices.
Based on this data, what suggestions do you have for improving future posts? ChatGPT analyzes the uploaded data and provides recommendations.
With the insights from ChatGPT, Sophia
refines her content strategy continuously, improving her approach to maximize audience engagement and effectiveness. And in summary, as we have seen, AI and particularly ChatGPT is transforming the way marketing professionals work. By integrating AI into their daily tasks, Carlos and Sofia are able to achieve greater efficiency, proficiency, and creativity.
When leveraging AI tools like ChatGPT for analyzing marketing trends, consumer behavior, and competitor strategies, Ensuring the trustworthiness of AI is paramount, particularly in sensitive areas. Why? Based on discussions with various companies, it's clear that different organizations have unique guidelines on how to handle input data reflecting concerns over data privacy and ethical use.
To maintain trust, avoid using personal data, confidential business information, or third party data without explicit concern or the necessary legal licenses. This is crucial to avoid both legal complications and a loss of trust from stakeholders. Although paid versions like ChatGPT Plus or enterprise level AI services may provide enhanced data protection measures, avoid sharing highly confidential or sensitive information regardless of the platform.
AI models are trained to diverse datasets, but they can still inadvertently reflect biases, potentially skewing analysis towards certain demographics, markets, or trends. Could the insights you're receiving be biased or lack critical context? AI tools cannot fully grasp the nuanced dynamics of markets the way human experts can.
Are you letting AI replace your professional judgment? Always cross check AI generated insights with human expert and contextual knowledge to ensure decisions are well rounded, accurate, and relevant to your specific market. Clearly state when AI tools like ChatGPT are used to generate insights or recommendations about market dynamics or strategic decisions.
This helps people involved, be it your team or external partners, understand the methods and limitations behind the analysis. Because nobody likes surprises. Except maybe in my birthday parties. But not in my business meetings. Ready to elevate your marketing game?
Thanks a bunch for tuning in. We hope you found this video helpful. Share your experiences or questions in the comments below. Don't forget to like the video, subscribe to the channel if you want to see more videos like this. Until next
time.